New York, NY | West Hollywood, CA
Also known as: FrankFay
Public relations professional with a diverse background in social media and marketing - strong focus in consumer lifestyle, product launches and promotions. Currently employed at a printing company handling social media, public relations and copywriting while past experience includes three agencies, one non-profit and one marketing position. Creation of new product launch strategies, development of product positioning and composition of brand messaging. Also achieved national consumer placements for new products in feature articles, gift guides, and catalogs. Relationship development with key consumer outlets, technology reporters, bloggers and product reviewers. Specialties Public relations competencies include consumer branding, product positioning, corporate messaging, press conferencetradeshow management and positive client and partnership relations. Writing skills include press releases, speaker abstracts, case studies, product fact sheets, media backgrounders, monthly reports and new business materials. Daily communication with key media resulted in strong relationships with top consumer outlets, technology publications, bloggers and product reviewers.
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