New York, NY | Jackson Heights, NY
Also known as: markroy
I am a marketing executive with over a decade of experience crafting and executing business-to-business, business-to-consumer and issues advocacy communications programs. I currently head the marketing communications function of a leading global law firm. Past achievements include: implementing a proactive PR strategy that resulted in a 30% increase in media placements in my first year heading another firm's external communications function, and directing the public relations campaign for a technology summit, which resulted in 14 million impressions, including 32 earned media placements and 200 Tweets and Retweets by thought influencers in the technology sector. My internal clients are routinely quoted in top-tier business and trade publications nationally, regionally and globally. Before leading in-house PR and marketing communications programs in the legal industry, I was a key member of the public relations team that devised and implemented a strategy that swayed public sentiment in New York State from a minority of residents who favored marriage for same-sex couples to a majority. Most cases in my portfolio at the nation's oldest and largest LGBT legal rights organization earned media attention nationally, and many earned international media placements. My community service positions have included: the board of directors of the Episcopal Response to AIDS, Co-Chair of the Parish Council of St. Bartholomew's Church in Manhattan, and the Vestry of St. Mark's Episcopal Church in Jackson Heights, NY. Specialties Create and execute targeted communications plans applying marketing analytics to help meet business objectives. Deliver world-class media relations with quotable sources and outstanding follow-up. Manage and coach staff to achieve premium quality and consistently deliver superior results.
Jackson Heights, NY | Flushing, NY
Mark Roy lives in Jackson Heights, New York, but has also spent time in Flushing, New York.
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