Also known as: pdalencour
Senior digital media technology professional specializing in advertising technology and product development within publisher ad sales, operations and production groups. years experience collaborating with clients, media technology vendors and internal groups including salesdevelopment, ad ops, marketing, brand management, production design and technology on the development and execution of dynamic media, ad products and advertiserpublisher solutions, delivering operational efficiency and differentiated media effectiveness. Experience advising and working with major national and global publishers sales development, ad ops and product groups on digital ad ops planningdefinition and ad product concepting. Extensive knowledge of digital ad serving techniques, best practices and trends for display, social media, mobile web and device application platform advertising. Specific competency in DoubleClick advertiserpublisher products and integration with rich media vendor and digital media and measurement technologies.
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