1 Match for Michael Beaton from Carleton, Michigan, USA

Michael A. Beaton

Detroit, MI | Carleton, MI | Warren, MI

Also known as: michaelbeaton

I want to be where people dream big, get stuff done, have fun doing it. I work at the intersection of technology and creative. For a decade, I have been acquiring the skills and experiences that will enable me to thrive as a "creative technologist." What does a "creative technologist" do I create experiences, nurture relationships between brands and their customers, and grow businesses on the Internet. In my current role, as Enterprise Platform Strategist for Team Detroit, Ive been responsible for bringing the Ford and Lincoln brands onto the web and into Fords sales funnel. My broad experiences include bringing large brands to digital, integrating with traditional media, and working within an enterprise environment to get things done. Digging further into my background, I have worked on choosing back-end E-commerce platforms (such as Magento), executing digital marketing campaigns (SEM, PPC, Display, Social, Content), and structuring analytics process and AB optimizations. I have a real interest in helping entrepreneurs in the Southeast Michigan area succeed. I am active in the start-up community in Ann Arbor and Detroit. I love marketing challenges . . . and believe that I can bring a unique perspective (people, process, and technology) to any organization. I earned both my BBA and MBA from the Ross School of Business, University of Michigan, Ann Arbor. In my spare time, I like to golf, play hockey, and race sports cars. I'm also an avid follower of Detroits professional sports teams and the University of Michigan. GO BLUE Specialties Business and Marketing Strategy, Technology (Strategic Roadmapping), Human Resource Acquisition, Business Modeling and Development, Entrepreneur and Investor, High-Tech Product and Services Marketing. If you have a marketing challenge or a opportunity, please feel free to contact me. I am always up for a chat. To Your Continued Success, Michael Beaton

• #University Of Michigan - Stephen M. Ross School Of Business