Hayward, CA | Santa Barbara, CA | Chicago, IL
Measurement & analytics professional with experience directing and executing media/ market research initiatives, and providing strategic insight for clients in high-tech, healthcare and consumer electronics industries Specialties Pre-/post-campaign analysis, defining KPIs based on business and communications objectives; counseling clients on measurement best practices across different marketing channels (traditional, digital, online). Master of primary and secondary research. Expert at creating clear, concise, insightful and appealing PowerPoint reports for C-level executives.
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