Chicago, IL | Alpharetta, GA | Atlanta, GA
Also known as: CynthiaFrisina
Senior-level marketer and business leader spanning several major industries for Fortune 500 global brands, as well as start ups, on both client and agency sides. Resourceful advocate at a local, national and international level. Recognized for excellence in building consumer, corporate and government strategic alliances for brand building, market share and the greater good. Consistently successful in highly challenging & turnaround situations driving strategic change, building high-performing teams and profitable growth . Impressive track record of generating superior business results across markets and brands, with particular emphasis on Healthcare, Pharma, Technology, SaaS (Software as a Service), Consumer Products & Services, Travel & Tourism, Telecom, New Media sectors and NonProfit. Extensive digital, traditional and social media expertise. Change Agent, Brand Builder, Problem Solver, Team Leader. Specialties Marketing Strategy and Brand Positioning I Traditional, Digital and Social Media I Public Relations I Website Usability I Market Intelligence I Intellectual Property I Strategic Alliances I Sales Pipeline Development I Investor Relations I Writing
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