Also known as: ChrisAMitchell
Director of marketing for $70MM+ CPG supplier of water, coffee and office supplies to business and residential in the Northeast. Sets strategic direction and implementation against all product marketing, communications and brand initiatives supporting The Little Things Matter(SM) Crystal Rock customer experience. Corporate brand executive demonstrates a unique understanding of how business management, resource allocation, marketing planning and relationship strength drives business performance — and generates tangible efficiencies. With a pedigree in manufacturing and the lean process known as Kaizen (continual improvement), directed multi-million client investments that drove immediate growth and long-term profitability. Versed in business matrix complexities (both industry verticals and private equity models), analytical skill sets and senior relationship marketer has supported incremental sales volume for Black & Decker, including management of outside agencies such as McCann–Erickson and Mintz & Hoke, and developed corporate communications at Applica Consumer Products — a publicly–traded, $700 million consumer holding company. Specialties P&L, Business Management Agency Management Brand Management Strategic Market Planning Branding, Advertising & Public Relations Performance Optimization (Analytics & Metrics)
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