San Francisco, CA | Valley, AL | Belmont, CA
Also known as: bfr3nch
For more than 20 years, I have advised companies on all aspects of analyst relations programs including design, analyst selection and ranking, engagement, best practices, performance metrics, and social media. Since 2003, I have been an outspoken advocate for evolving AR in light of the broadening scope of influencers involved in B2B technology purchase decisions. These influencers include analysts, consultants, bloggers, academics, partners, alliances, highly informed users, and standards advocates. I’m a co-founder of Think Influence, a professional discussion and events group hosted on LinkedIn, and have recently been appointed to Senior Director, Industry Analyst Relations at Juniper Networks. Most recently, I was president and managing editor of Tekrati, a leading source for news and directories on high tech industry analysts as well as a thriving analyst relations and influencer marketing consulting business. Prior to founding Tekrati in 2000, I served as VP of Strategic Alliances and Marketing Programs at Secure Computing Corp. and held senior leadership positions at UB Networks, Novell and Honeywell. Specialties Analyst relations, influencer marketing, influencer relations, industry analysts, influencer identification, influencer engagement, corporate communications, social media, marketing, alliances, online directories, demand generation, channel marketing
Barbara French lives in Levittown, NY, but has also spent time in San Diego, CA.
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Barbara French's address is ***** Indiana St, Unit 307, San Francisco, CA.
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Barbara French's age is 70.
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