Also known as: dianesa
Global Marketing Manager for medical companies IVD at Johnson and Johnson (blood glucose monitoring), diaDexus (PLAC Test for heart attackstroke risk marker) and Medical device at AMO, Inc. (ophthalmology). Extensive experience in upstream and down stream marketing, including working closely with RD teams and medical advisers to define and develop new products to bring to market. My business development role in ophthalmology further enhanced my skills in direct sales, effectiveness in strategic planning, marketing to the consumer, negotiation skills and all forms of communication, digital, social and classic print. Specialties Medical device development, branding and advertising, new product launch and ongoing lifecycle support, FDA compliance with labeling, sales and business development at the corporate and customer level, acquisitions and mergers, marketing third-party medical devices, managing vendor relations, software, hardware and GUI design input.
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