1 Match for Lauren Ysseldyke from Laguna Niguel, California, USA

Lauren Ysseldyke

Chicago, IL | Charlotte, NC | Laguna Niguel, CA

Also known as: laurenysseldyke

My experience in the social media marketing field includes my position as Social Media Specialist for SIRVA, Inc. In this position I monitored the social media channels (Facebook, Twitter, LinkedIn, YouTube, Google, Pinterest) for SIRVA's two brands Allied Van Lines and northAmerican Van Lines. I was responsible for building each brand's fan base and executing social campaigns to increase engagement and brand awareness, as well as responding to customer comments. I worked closely with our SEO developer to maintain the brand's Internet rankings and also shot, edited and wrote scripts for internal and external YouTube videos for each brand. I was also responsible for developing and monitoring our affiliate marketing program through Commission Junction and executing email campaigns through ExactTarget. My experience in the digital marketing field includes an internship as the Paid Media Coordinator at the digital marketing agency, Critical Mass. In this position, I was responsible for pulling reports in DFA and Google Analytics for our Moen, United Health Care and AutoTrader clients, and reporting the results of each campaign metric researching the latest trends in digital and social media and presenting those findings to the Experience Distribution team contributing to the corporate blog and finding new channels in which our clients can carry out their desired campaigns. My experience pertaining to the public relations field includes an internship at Advocate Christ Medical Center where one of the most significant projects I was able to work on was with CNN and Dr. Sanjay Gupta. The project consisted of an informative piece about the rise and prevalence of gun violence in the city of Chicago. Specialties Adobe Photoshop, Illustrator, InDesign, Final Cut Pro, CSS, Word, Excel, Access, PowerPoint, DFA, Google Analytics, Radian, HootSuite, ExactTarget, Vitrue, OfferPop

• #Southern Adventist University