Also known as: nbk766g
I'm a Managing Partner at North, a Los Angeles and Oakland-based incubator that helps select brands and forward-thinking executives develop and activate disruptive strategies to break through in today’s idea-driven economy. From big brands to smart start ups, old school to new school, online to offline, our team’s knowledge, experience, and collective curiosity runs deep. If I had a particular super power it would be brand strategy for the wired world. Basically, I’m the challenger thinker you call to parachute in when you need to build, launch, and grow a brand in an emerging or hyper-competitive market. I’m inspired by business concepts that make me quietly say to myself, “I wish I had thought of that.†I’m truly saddened by people that say, “because this is the way we’ve always done it†as rationale for not trying something new and different. Exploring and developing new innovative approaches to business is not a hobby for me; it’s a full time pursuit. Before starting North and long before I was recruited to play disruptor and chief viral officer inside Richard Branson’s Virgin empire as a Vice President of Marketing, I wore just about every strategic leadership hat inside a big Omnicom agency; challenging clients and colleagues to take risks, and not to just set their conceptual bar high, but to leap over it. All of this experience has allowed me to master the elusive art of crafting emotional and rational value propositions that makes consumers actually pull out their wallets. If you have an exciting and challenging initiative and want to get it pointed in the right direction, you should ping our team at North (www.dontgosouth.com). Specialties social media, brand strategy, product launches, strategic partnerships, retail promotions, experiential marketing, consumer anthropology, and developing disruptive concepts in traditional and new mediums that get consumers to remember, retell, and repeat.
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