Nampa, ID | Saint Louis, MO | Bakersfield, CA
Also known as: halbrook
I manage business consultants, lead the Adobe Retail Consulting practice, and co-lead the Analytics Business Consulting practice for the Adobe Marketing Cloud. My career has been focused on encouraging, creating measuring digital experiences. I started my career as an on-air talent and the online director at three radio stations in St. Louis, then moved on to start my own dotcom. Later, after three years as a senior interactive project manager at St. Louis's largest media production facility, I spent three years at ad agency Rodgers Townsend, responsible for strategy execution of digital marketing programs for ATT and Anheuser Busch. I have been honored with several regional and national Addy Award recognitions and multiple DMA Arrow Awards. I architected produced one of Marketing Sherpa's "Top Viral Sites of the Year" and produced a microsite for charity Network For Good that drove a increase in donation levels during a holiday period following a devastating tsunami, when extreme donor fatigue was expected. As a contributor in Adobe Consulting, I served as a Sr. Consultant team lead, was involved in some of the most innovative and successful new uses of Adobe Insight, and presented at the - Adobe Summits in America and the Adobe EMEA Summit in London. Adobe client engagements with successful innovation and bottom-line results included Redbox, Best Buy, Target, Dollar Thrifty Automotive Group, Staples, Scottrade and Walt Disney Parks Resorts
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