Also known as: cparkin70
Astute, tenacious, and performance-driven product marketing, market strategy, and business development leader with more than 17 years experience and the proven ability to achieve significant revenue growth targets and entry into billion dollar markets with Software as a Service (SaaS), traditional enterprise technologies, and strategic partner/alliance programs. Consistently recognized for exceeding objectives, building and leading high performing teams, superior product positioning, and driving growth initiatives across a broad range of business environments. Recognized as an innovation “lightning rod†and industry leader delivering new thinking through speaking engagements at industry, customer, and partner events and blogs. Specialties SaaS Product Marketing, Business Development, Product Lifecycle Management, Strategic Market Planning, Category Definition/Validation, Messaging & Positioning, Competitive Intelligence, Pricing, Packaging, Vertical Markets, Sales Enablement/Readiness, Market Sizing, Field Marketing, Community Building, Product Roadmap, Press & Analyst Relations, Offer Development, Lead Generation, Web Analytics,
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