5.78 out of 10 (what is this?)
Mike Dwyer Search Their Arrest Record,Driving Record,Marital Status and More...
Passionate new media and personal branding executive who has extensive experience in B2B marketing, social media and HR consulting. In his recent role at Aon Hewitt, he consulted Fortune 500 human resources clients on ways to engage targeted internal employee groups to increase engagement. In addition, Mike led social media B2B marketing for the Aon Hewitt New Media and Creative Strategy group. Core beliefs: • Content • Community • Creativity • Conversation Mantras: Community engagement is driven by content and two way dialogue: Using online community groups such as Facebook, LinkedIn and Twitter enables online conversation and is largely driven by content that in turn creates value for your target audience/community. Questions, opinions, advice and thought leadership, dynamic content (consumer generated video, peer perspective blogs and real-time polling) and consistency are key to driving successful community engagement. HR is the new marketing: The emergence of new media is enabling employees to have their voices heard on a larger stage. Think of engaging employees in the same way you craft a consumer marketing strategy, though rather than securing buy-in for laundry detergent, cars or flat panel televisions, you are selling a wellness campaign, benefits open enrollment and career opportunities. Measure, measure, measure: Creating benchmarks to measure campaign engagement is critical to success. If it's not measurable, then it cannot be improved. With tools ranging from Radian 6 to Social Mention, the ability to track online activity regarding online strength, frequency and reputation become integral to one's ability to market and succeed. Specialties Mike Dwyer: Social Media, Marketing, HR Communications, Executive Recruitment, Personal Branding, Strategy and Business Development, Sales, Trainer, LinkedIn, Twitter, Facebook, Video Development, YouTube, Social Media Strategy, Illinois, Speaker, Writer, Chicago Sales Training, Recruiter Training, employment branding, marketing campaign, Social media consulting, content development, Director, employee engagement, Social Recruitment Workshop, improviser, New York City, San Francisco