I am currently a social entrepreneur as founder of SMAC Sock Monkeys Against Cancer. I began my career in as a general assignment TV news reporter for KMTV-Channel , the CBS affiliate in Omaha, Nebraska. After three years in the news business, I transitioned to the other side - public relations - where I became press secretary for Omaha Mayor Hal Daub. In , Mayor Daubs approval rating among the voters of Omaha was at . Nearly years later, despite his losing bid for re-election, my team helped catapult the Mayors approval rating to nearly among Omaha voters. Following my political stint, I jumped into agency life, where I built a public relations department at Ervin Smith Public Relations and Advertising in Omaha from zero to four full-time employees in nine months. I was privileged to work on prominent accounts, such as Ameritrade (now TD Ameritrade), Lindsay Manufacturing, HearthStone Homes, among others. I moved to Swanson Russell, Nebraska's largest advertising, public relations, communications firm in as Public Relations Counsel. I was promoted to public relations manager at Swanson Russell associates due to existing client and new business growth. I created a public relations department (Omaha office) from zero to five full-time employees in three years. I provided PRsocial media strategy development and execution of comprehensive public relations programs, primarily in consumer and business-to-business categories, for a wide variety of clients, such as Land O Lakes Purina Mills, Schering-Plough Animal Health, Creighton University Medical Center, Sergeant's Pet Care Products, Inc., among others. I moved to Social Media Strategist at the Bonnie J Addario Lung Cancer Foundation, where I developed and executed PRsocial media programs along with the lung cancer campaign I created called "WTF" (Where's the Funding) for Lung Cancer Specialties Social media publicmedia relations strategy media relations on international, national, regional, state and local levels crisis communications reputation management media training media spokesperson media event planning and coordination writing public relations materials, such as speeches, media statements, articles, talking points, news releases and various social media networking content.read more ...read less ...
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Nebraska Wesleyan University
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Gothenburg High School
Swanson Russell
Freelance Public Relationssocial Media Strategist At Jennifer J Windrum Llc
Founder At The True Dirty Laundry
Founder Atwtfwhere's The Funding For Lung Cancer
Social Media Strategist At Bonnie J Addario Lung Cancer Foundation
Pr Manager At Swanson Russell Associates
Former Member Of The Board At Prsa Nebraska Chapter
Pr Senior Account Executive At Ervin & Smith Advertising
Freelance Pr At Jennifer Windrum
Press Secretarycommunications Director At Former Omaha Mayor Hal Daub
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