1 Match for Eric Wilson from Washington, Others, Colombia

Eric Wilson

Washington, DC | Washington, Others | Portland, Oregon

Also known as: wilsoneric

Eric joined Volkswagen of America in 2008 after a robust advertising career has taken him from Los Angeles, CA to Washington, DC. In his current role as Brand Communications Manager, Eric oversees the development of marketing for five vehicle-specific portfolios, all multi-vehicle brand advertising, and all diversity marketing towards minority demographics including Hispanic and LGBT. Within this capacity, he is responsible for brand communications, cross-departmental integrations and marketing integrations.  Of note, Eric led the largest vehicle integrations in Volkswagen history by making the 2012 Volkswagen Beetle a highlight on Oprah Winfrey’s “Ultimate Favorite Things.”  In addition to airing directly to 9.2 million Oprah fans, the integration led to unprecedented traditional and online media buzz while also opening the door to additional opportunities for integration with other Volkswagen partners.  Also of note, Eric led two fully integrated Super Bowl campaigns in 2010 and 2011: PunchDub, and Black Beetle. Each ad received top marks and were the highest rated automotive ads during the 2010 and 2011Super Bowl. These two Super Bowl campaigns demonstrate Eric’s ability to effectively market and memorialize products to a variety of U.S. consumers.  In the past, Eric has also taken various leadership roles at other global advertising agencies, including the award-winning TBWAChiatDay.  As one of “The Nashville Eight”, he was part of a handpicked team chosen to launch the agency’s Nashville branch that served its largest client worldwide. To this end, Eric specialized in managing senior client relationships in Nashville in addition to executing all of his previous assignments from his time in Los Angeles. Eric’s contributions in Nashville assisted the development of the award-winning Heisman campaignEric’s skills in niche advertising were refined during his time working at the Nashville office of The True Agency, the African American agency for Nissan. With Nissan he truly learned how to navigate and incorporate demographic-specific demands, cultures, and diction into a successful campaign.  He also learned firsthand how to efficiently allocate a limited budget when designing and implementing niche-marketing efforts.As consumers become more aware of the direct and indirect marketing messages around them, Eric understand that messages need to be clear and must rise above the noise. Eric has a proven track record of meeting this challenge by employing his marketing philosophy of leveraging brand and product synergies to establish meaningful collaborations and integrations – not just a media buy.  Eric has lead a successful and exciting career in marketing, and looks forward to continuing to establish, refine, and authentically align brands.  

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