Also known as: tullycaster
EXECUTIVE PROFILE Creative and dynamic senior marketing communications professional with years of experience. Awarded consumer software and service marketer working with startups and fortune companies. Proven success in driving user adoption and community growth through compelling content and flawless execution of integrated online and offline marketing communications programs. Strategic and inventive, with a passion for quality content, user experience and online community building Extensive experience in software product marketing, specifically software-as-as-service business models Sales-oriented with experience in lead generation, tradeshows and analyst relations Outstanding editorial, verbal, interpersonal and presentation skills Proactive, with excellent decision-making, business and negotiation skills Highly organized and committed to quality through strong detail orientation International experience with a proven track record in creative and business team leadership ADVANCED MARKETING COMMUNICATION SKILLS Development and execution of successful US-oriented software marketing plans Corporate branding and re-branding through concept, design and implementation Corporate media and government relations (consulting, media training, advocacy, speech writing) Dynamic website and online community development (Social and Viral marketing) Quantitative multi-channel online marketing (desktop, email, database marketing and segmentation) Digital Marketing Automation (SEO, SEM, PPC, Web Analytics, CRM and marketing integration) Affiliate partnership marketing ENTREPRENEURSHIP Co-founded one of Montreals premier music recording studio www.mixartstudios.com Specialties Marcom strategy and execution in SaaS, telecom, broadcast and healthpharma Corporate communications, branding, public, media and client relations
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