Also known as: jeffduffin1
Marketing executive with consumer packaged goods and general management leadership experience in both business-to-consumer and business-to-business environments. Significant global marketing, innovation and new product development experience. Currently, Vice President Global Marketing for Clearwater Seafoods. Headquartered in Halifax, Nova Scotia, Clearwater is a global leader in seafood, with the largest holding of shellfish licenses and quotas in Canada. Clearwater is a vertically-integrated harvester, processor and distributor of premium shellfish. Clearwater markets sustainable, wild-caught products to over countries, with facilities in Europe, Asia, and the Americas. US citizen with years of progressive marketing experience involving strategic planning, PL management, product development and brand management. Prior to Clearwater Seafoods, held senior marketing and brand management roles with The Pillsbury Company, Land OLakes, Imation and The Schwan Food Company. Specialties Strategic marketing Innovation PL responsibility Branding Market analysis Turnarounds Cost reductions Advertising Planning Public relations International marketing Market segmentation Market research Team development Pricing
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