North Vancouver, BC | Vancouver, BC
Also known as: MichelleMercier
Senior international marketing and communications professional with years of experience in traditional and online marketing. Broad knowledge of all aspects of marketing discipline with specific emphasis on conversion optimization, demand generation, product marketing communications and branding both strategic and operational. Internationally-minded with hands-on experience studying and working in Canada, France, Spain and Belgium. Held various marketing roles with global, North American and pan-European responsibility. Bilingual English-French, intermediate Spanish. Solid academic background including an International MBA and studies in web analytics and online marketing. Specialties Strategic and operational marketing communications, end-to-end branding, product launch planning and execution, product marketing, project management, agency management, team leadership, cross-functional relationships, channel marketing, process definition and budgeting, testing, digital marketing, online marketing, landing page optimization, conversion optimization, lead generation, demand generation, content marketing.
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