Also known as: tross
I have been in the Internet marketing and web development business since . As an entrepreneur and retained consultant, I have worked with global Fortune companies, SMBs and many start-ups. My experience with and knowledge of strategy, marketing and technology is well recognized. Having built and sold an online trade publication, I am well versed in all areas of digital marketing and publishing, including but not limited to inbound marketing, e-commerce, channel integration, platform development, resource allocation and sourcing. With a strong foundation in web analytics, my services focus on the delivery of measurable results what gets measured gets managed. My passion lies in helping clients demystify what to many can be a complex subject. The plethora of half-truths that surround tactics such as SEO, marketing automation, social media, and mobile marketing, not to mention the constant struggle between marketing and IT departments, manifests a perfect storm that causes many a CEO and business owner to develop gray hair. As a retained Chief Marketing Technology Officer (CMTO), my objective is to help executives make informed decisions around Shaping digital marketing strategy Choosing the right partners Allocating appropriate resources, and Building an analytical culture With that said, my objective is to help businesses drive online leads and revenue with a data driven strategy that identifies the ROI of all initiatives. I have industry expertise in apparel and footwear manufacturing, sporting goods, textiles, printing, textile printing and retail. Since my strategy is founded in data collection and analysis, I am able to assit executives in any industry to make business decisions that are based on fact, not opinion. You can read about some of my work and case studies in the book Google Income How Anyone of Any Age, Location, andor Background Can Build a Highly Profitable
