Columbus, OH | Bexley, OH | Cleveland, OH
Energetic, detail-oriented professional who seeks out leadership roles, and is capable of working well independently or as a member of a team. Innovative problem-solver who is strong at grasping new material quickly, and simplifying complex problems. Astute researcher able to utilize new approaches and to achieve demanding objectives. Some highlights from my career include: - Building a database marketing program from the ground up for Zaner-Bloser, adopting many best practices from the direct marketing industry. Leads and correlated revenues from this program tripled under my management. - Managing highly detailed, complicated systems of list acquisition for over 20 campaigns annually, in both B2B and B2C markets, which were highly lucrative for Highlights for Children. - Leading a global multi-department effort to evaluate Sterling Commerce's campaign management system vs. possible replacements, selecting a new vendor, and working toward implementation of the new software.
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