Lawrence, KS | San Diego, CA | Topeka, KS
Also known as: VoiceOfMerrill
San Diego Radio Host, Hockey Fan, SDSU, Michigan and KU sports lover, husband, father, pest. Real talk radio, not boring political crap.
Lenexa, KS | Kansas City, MO | Richmond, VA
Also known as: chrisdickey
As SVP of Data Strategy at The Martin Agency's Decision Sciences team, we utilize a Bayesian driven approach of integrating data (small, big and fast) and human knowledge to ensure our F- clients are making the best possible marketing investment decisions to achieve their business goals. The process begins with assessing or capturing all relevant sales, marketing, media, behavioral, demographic, attitudinal and social graphic data that can be analyzed and modeled by our data scientists to provide actionable customer intelligence, scenarios and forecasts. These insights are utilized for decision scenarios and then coupled with data driven target solutions, segmentations set the foundation for data driven marketing solutions across all channels. Prior to execution, test designs are developed to ensure that learning is maximized for real and near real time campaign optimization and results dissemination via dash board driven data visualization. Additional practice areas include incubation and start up development of a groundbreaking decision sciences division within a global, top advertising agency, allowing our clients the sought after ability to optimize their marketing mix and forecast investment scenarios, incorporating trade offs, constraints and uncertainties utilizing a proprietary, Bayesian based modeling approach integrated with C-level business consulting. Specialties Data Driven Marketing Strategy, CRM, Database, Direct, Relationship Marketing, Loyalty, Descriptive and Predictive Statistics, Marketing and Media Mix Modeling, Web Analytics, eMail, Mobile, Social Media Measurement, Social CRM, Dashboards,
Charlestown, MA | Malden, MA | Amherst, MA
Chris Mirakian lives in Charlestown, Massachusetts. He has also lived in Malden, Massachusetts; Amherst, Massachusetts and Shawnee, Kansas. He is a 1992 graduate of Needham High School and 1998 graduate of University Of Massachusetts Amherst.
Overland Park, KS | Kansas City, MO
Also known as: ChrisHuff
tr"Working as intended. Kansas liberal. Tweets are my own, blah blah etc etc
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