Metric-driven leader with more than years of generating competitive advantage and engaging target audiences. Progressive skills in business development, cross-channel commerce, marketing communications, and new media. Proven career in defining strategy, establishing customer segments, creating unique marketing opportunities, and developing new channels for message distribution. Highlights Repositioned consumer electronics startup that resulted in sales growth of in years. (The Dan Ryan Group) Orchestrated .B division-wide holiday marketing strategic framework, later adopted company-wide, which contributed to x projected Black Friday weekend forecasts. (Circuit City) Leveraged co-op marketing opportunity to create first-ever direct-to-consumer Webshow that delivered a ROI. (Circuit City) Created loyalty marketing program for million trucking firm that resulted in of business retained. (The Dan Ryan Group) Reduced trade show expenses more than by designing interactive sales DVD that showcased existing product, proof of concepts, and marketing collateral. (WorldGate Communications) BB and BC IndustriesVerticals Retail, Cable and Broadcast Television, Transportation, Financial Services, Travel and Tourism, IT Services and Software, Internet Services, Marketing and Advertising Services, Consumer Packaged Goods (CPG), Professional and Recreational Sports, Education, Non-Profit, Technology, Media Entertainment, Startups, and Health Care. Select Brands Circuit City, Comcast, Subaru, Gevalia Coffee, Ford Motor Company, Tylenol, Best Buy, Charter Communications, City Year, Philadelphia Eagles, Philadelphia KiXX, The Mann Center for the Performing Arts, University of Pennsylvania Health System, Touring Treasures, AOL, Conde Nast, Kraft Foods.read more ...read less ...
web 2.0
social media
online marketing
marketing management
marketing communications
West Chester University
Circuit City
America Online
Marketing
Vice President
Senior Manager
Interactive
Chairman
Aaxis Group
Marketing And Advertising
Worldgate Communications
Ecommerce And Marketing
Art Technology Group Atg
Senior New Media
And Communications Executive
Business Consulting At Aaxis Group
Principal Business Consultant At Oracle Corporation Formerly Atg
Emerging Marketing Channels At Circuit City
Ecommerce Program Manager At Circuitcity.com
Board Of Trustees At Abington Art Center
Presidentchief Marketing Strategist At The Dan Ryan Group
Creative Services At Worldgate
Principal At Total Onlinephillysports.com
Senior Interactive Media Developersports Producer At America Online
Program Managerproducertelevision Photographer At Prismsportschannel Philadelphia
Producertelevision Photographeraudio Operator At Philadelphia Park Racetrack Television
Marketing At Virginia Credit Union
Strategic Ecommerce Services At Aaxis Group
Principal Business Consultant At Art Technology Group
Head Of Emerging Marketing Channels At Circuit City
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