susan peiffer
Female, 53 years old

Creative and resourceful business development specialist, marketing consultant and SEO content writer with more than 20 years of experience in publishing and consumer marketing. With a diverse background ranging from digital and print publishing and strategic account sales to SEO content development and design, my work has included: • business development, media sales and account management • managing multi-faceted, integrated marketing campaigns across print and digital platforms • copywriting, design and implementation of online marketing campaigns and websites • strategic consulting on various e-marketing initiatives, with an emphasis on major retail, ecommerce and professional services Specialties Internet marketing: business development, search marketing and optimization, print media and direct mail, strategic planning, content development, targeted e-mail marketing, social media, ecommerce, multichannel and integrated marketing communications, campaign development