peter landesman view gallery
Male, 63 years old

PROFILE A proven track record of achievement including significant experience in the development and execution of successful marketing and business development programs in both BC and BB channels. A storehouse of practical, effective marketing knowledge, I develop and execute strategic marketing initiatives and tactics that are integral to successful organizations. Consistently delivers strong, measurable results across industries including Human Resources Consumer-Packaged Goods Retail Catalog Publishing Healthcare Group Health Benefits Aviation Nonprofit AccountingProfessional Services SKILLS EXPERIENCE SUMMARY Significant experience in building effective front-end customer acquisition and back-end customer retention programs. Management of New Business Development process and teams. Development and execution of long-term strategic marketing and business development plans Development and execution of short-term tactical marketing and business development plans Product line marketing management Multi-channel marketing (including Internet) Loyalty Marketing Direct Marketing Management o External and Internal (House) list development and enhancement o CreativeCopy o Format o ProductOffer o Media (direct mail, eMarketing, telemarketing, catalog, insert programs, social media) o CRM strategies and tactics o Testing and market research Brand Marketing Management o Advertising (space, website, social media) o Marketing collateral materials o Marketing communications o Sales support o Trade Shows and Special Events o Marketing promotional materials Product development and launch Market research Voice of the Customer o Methodology and design o Sample development o Qualitative (focus group topic outline) o Quantitative (questionnaire development) o Data collection o Analysis o Report Specialties Business Development Management, Product Line Marketing Management, Service Line Marketing Management, Business Development, Social Media, Direct Marketing, Brand Management, Relationship Loyalty Marketing, CRM, Market Research, Market Testing, Marketing Communications, Advertising, Public Relations, Business-to-Business, Business-to-Consumer.