niti patel
Female, 40 years old

Visionary marketing leader and change agent with strong bias for action. Passion and proven success for innovation and new business development. Skilled in managing leadership brands: extensive involvement in new product development, target market identification and brand strategy determination for both mass and specialty consumers. Demonstrated abilities in leadership, communication, strategic-thinking, team building and creative problem solving. Specialties - Corporate expert on Direct Response marketing (DRTV) - Business Strategy/Planning - Brand Strategy/Positioning - P&L Management - New Products/Innovation - Advertising/Communications - Analytics/Consumer Insights - End to End Initiative Work: ATL to initiative delivery in market. Recognized company wide: -Spirit of Innovation: Piloting a Rapid Cycle Innovation Model