michael farley
Male, 44 years old

Highly Developed Communication Relationship Skills Detail- Deadline-Oriented Trusted Advisor Business Partner Enterprising Asset Management Marketing and Communications Professional accountable for development and delivery of fixed income presentation decks and product support. Proven ability to successfully interpret and coordinate sophisticated investment concepts, strategies, financial data, regulatory requirements and brand standards across numerous departments and groups to create effective marketing communication tools. Create and maintain robust marketing and presentation materials to defend, support and grow institutional and intermediary fixed income assets under management with emphasis on enabling strategic business partners to meet and ultimately exceed sales targets. SELECTED PROFESSIONAL ACHIEVEMENTS Recipient of three AMMY Awards in for exceeding expectations of the Product and Marketing teams. Partner and collaborate across the organization to deliver and meet of all meeting requests by institutional sales, consultant relations, product and investment teams under strict deadlines. Increase time-to-market of Tier and fixed income marketing deliverables by from Q to Q while managing a increase in demand for marketing presentation materials. Exceeded target volume goal for , achieving volume increase of M ( growth). Co-developed and collaborated across sales and marketing on summer marketing campaign for KeyBanks K- market, achieving response rate in excess of and volume growth of M (). Achieve Club winner by KeyBank for top performance. CORE COMPETENCIES, STRENGTHS SKILLS Marketing Communications Product Positioning Branding Web Print Content Development Competitor SWOT Analysis Relationship Management Planning Key Account Management Strategic Partnerships Team Leadership, Training Mentoring Custom RFPRFIs Negotiation