louis rivera

MEDIA SALES AND BUSINESS DEVELOPMENT EXECUTIVE Cross media specialist Digital Broadcast Social Media Branded EntertainmentSports Sponsorships Accomplished major market media sales and management leader with proven track record for turning around underperforming divisions. Experience working with regional and national ad agencies and brands. Category expertise includes automotive, entertainment and travel verticals. Cross platform media credentials feature sales leadership roles at top ten national online newspaper publisher (Boston.com) as well as major market television (CBS BostonNESN) and radio stations (WBCNWFNX). Strong advocate of customer centric solutions that focus on lead generation, lead conversion, customer acquisition and long term customer relationships. Passionate sales leader committed to collaborative problem solving known for developing creative, highly effective media and marketing solutions. Specialties Cross Platform Media Initiatives Broadcast, Digital, Social Media Sports Marketing Sponsorships Event Marketing Non-Traditional Revenue Generation Non-profitPublic Affairs Research and Market Analysis Lead GenerationLead Conversion Platforms