At the eager age of , John Bejaranos entrepreneurial spirit began to take shape when he founded his first business of selling cakes and coffee to his local community. Fast forward plus years, and John has built a solid reputation as a hands-on strategic thinker known for delivering dynamic, impactful results in digital marketing, entertainment marketing, and brand partnerships. As the Chief Brand Strategist for First Class Alliance (FCA), John is responsible for leading the agencys creative vision as well as leading the digital and entertainment marketing programs. John also oversees artist brand extensions and product placement campaigns in music videos, TV, and Film. Key clients have included Bombay Sapphire (Bacardi), Rick Ross (Def JamSlip-N-Slide Records), NESTEA (Coca-Cola), Cane (Moet Hennessy), and Office Depot, where John designed and launched the Business Solutions Division (BSD) Email Marketing program for North America. Preceding FCA, John was the Senior Account Executive overseeing Florida and Latin America for ValueClick Mediaa leading digital advertising network. At ValueClick, he managed successful online marketing programs for key well-established brands like QuickBooks, Sol Melia, Orkin, AOL Latino, and CitiFinancial. Other previous key positions include Strategic Marketing Director at Slip-N-Slide Record, where he was responsible for developing brand partnerships for the labels multi-platinum selling artists Senior Account Director for SendTecRelationServe, a multi-channel direct marketing agency and Senior Marketing Strategist at iSource Digital, an online advertising agency. John is currently serving on the Board of Directors for the South Florida Interactive Marketing Association. He is also a recognized public speaker and the co-author of the best-selling book Game Changers, which peaked at # on Amazons marketing category. (Amazon httpamzn.toidYO ) Specialties Interactive marketing Brand strategy Entertainment Marketing Brand Partnerships Integrated media planning Project management E-commercePOS strategy Social media strategy Email marketing and database segmentation Display advertising Statistical analysis and optimization SEM (SEOPPC) Experimental marketing Event production Branded entertainment content development Music industry expertise and celebrity relationshipsread more ...read less ...
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Florida Atlantic University
Online Marketing Consultant
Brand & Digital Marketing Strategist At First Class Alliance
Programming Co-chairworkshopssummit At South Florida Interactive Marketing Association
Sr. Marketing Strategist Consultant At Isource Digital
Business Solutions Division Email Program At Office Depot
Strategic Alliance Directorconsultant At Slip N Slide Records
Sr. Account Executive At Valueclick Media
Chief Brand Strategist And Ceo At First Class Alliance
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