dianne liu

• Dynamic, results-driven professional in marketing and operations management, with a strong visual sense and excellent writing skills. • Deep and diverse experience in e-commerce strategies and integrated online marketing programs development, including demand generation, traffic building, lead nurturing, online media buy and advertising, and campaign analytics and optimization. • Skilled in improving program efficiency, managing cross-functional sales and marketing teams, and administering effective marketing programs. • An effective project manager, skilled at identifying key tasks to facilitate on-time and cost-efficient completion with desired results. Specialties Website design, development, management, and maintenance (HTML, PHP, MySQL, Photoshop, WordPress) E-Commerce strategy Traffic building Demand/lead generation Search engine optimization (SEO) Search engine marketing (SEM) and Pay-per-click (PPC) campaign management Social media marketing Online media buy and advertising Direct marketing Email and database marketing Marketing analytics (Google Analytics, WebTrends, Excel, Access) Business and marketing planning Project management