christian pfaeffli

ABOUT MYSELF During my international career of more than 20 years I have successfully helped big and mid sized companies in Europe solve their information technology problems and improved their business including • increased competitive differentiation • decreased operational expenses • improved operational efficiency Making the difference, generating demand and creating value, my goal is always to • talk outcomes, not products • tie results to critical business issues • use business terminology The outcome for the vendors I worked for has been: • increased revenues and profitability • increased competitive differentiation • increased market share • reduced cycle time • revitalized sales organisations Special interests: my children, marathon running, cooking, reading, nature and developing my professional skills Specialties - KAM/B2B/B2D development and management - excellent knowledge of Europe, D-A-Ch - fluent in German, English, Swedish, Finnish - good in French - complex big ticket sales - IT security, Supply Chain Management, Media, Optics - compliances (PCI, SOX, Hipaa, 27001, ...) - change management - large contact network - SPIN/Power Base selling