Also known as: zomick
Karen has combined her 20 years’ in retail banking with an enthusiasm for easy, efficient marketing to become one of the few financial services executives with social media expertise. As the Social Media Expert for Continuity Control's online community and as an Advisory Board Member for Virtual Banking Systems, Karen has the opportunity to stay current with real-time questions, issues, challenges and is shaping the future of online marketing for community and national banks. In her 3 years leading bankerstuff.com, Karen saw a recurring need among bankers who requested assistance nailing down customized online strategies. She founded SBS in 2010 to deliver to bankers the online tools and tactics they thirsted for in the areas of sales, service, marketing and social media. Prior to SBS, Karen co-founded JMB Consulting, a financial services advisory firm focused on retail bank strategic planning, branch efficiency programs and channel marketing strategies. As online communities and social media became mainstream, Karen founded Bankerstuff.com in 2007 to provide the industry with a “one-stop shopping†online resource for news, trends and education. Specialties ?Bank social media and online marketing strategies ?Measurable & sustainable sales & service cultures ?General marketing strategy with practical execution to drive new business in multiple channels ?Product development, branding and planning ?Workforce management planning ?Service quality measurement tools ?Sales and service incentive and training programs
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