Easton, MA | Boston, MA | South Easton, MA
Also known as: karenlicker
Karen has been working on the front lines of the financial services industry for more than twenty years using her expertise as a financial services writer, speaker and advisor to launch industry respected blogs, lead online traditional marketing strategies and champion social media programs. As the founder CMO of Bankerstuff.com in , Karen led corporate branding, web and social media strategy, giving Bankerstuff.com a social foothold before many financial institutions realized the value of using social media. Karen currently consults for J.D. Power and Associates and is a social media marketing partner with Empowered Banking. She has worked for a range of financial services companies, including JMB Associates, PNC National Bank, Abington Savings Bank and Fleet Bank of MA. Karen also spent time teaching at the New England College of Finance where she taught young bankers how to sell and market banking services. Her in-depth knowledge of the financial services industry, from sales expertise, to social media marketing to customer satisfaction, gives Karen a degree view of the industry and the ability to keep her finger on the pulse of what is important in todays rapidly changing financial services sector.
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