Zach started his advertising career at the age of in his hometown of Buffalo, NY. While most of his peers were studying algebra, he was under the covers reading how-to books on the Adobe Creative Suite so he could land an internship at a local ad shop. Consequently, it was his portfolio and his experience that got him into Rochester Institute of Technology, not his math scores. While completing his bachelors degree in Advertising and Public Relations, and his minors in Marketing and Food Hospitalitythat means wineZach interned at local ad agencies in Rochester, NY. After realizing copywriting was his true calling, he set his sights on the heavyweight champ Crispin Porter Bogusky. During his internship at CPB he focused on interactive copywriting for Burger King and Volkswagen and helped his team earn two Lions, a Pencil and a Clio. Enticed by interactive and the excitement of New York City, Zach sought an up-coming digital shop in the heart of Manhattan, and two months later arrived at the gold plated Film Center Building where Firstborn grew up. During his time at Firstborn Zach received the highest dose of digital any WebMD doctor would recommend. With the kick-ass art directors, amazing D designers and know-no-bounds developers he carved out creative solutions and ideas for Sony, ATT, SoBe, State Farm, and Wrigley. Currently, Zach is still bad at math, is still reading under the covers and now lives with his girlfriend in the East Village and her cat, Zucchini. Zach (not Zucchini) enjoys bombing Broadway on his bike, bungee jumping in Australia, scuba diving in Belize, playing bass trombone and ogling cars. He spends his days at Noise New York, using one hand to create new business products and ideas, and the other to write copy. Accounts Noise - Intel - GE - Chase Firstborn - Sony - Wrigley - ATT - State Farm - SoBe Crispin Porter Bogusky - Burger King - Volkswagen - Brammo Partners Napier - Constellation Wines U.S. - Kodak Specialties Interactive copywriting, copywriting for web, traditional copywriting, storytelling, concepting, business invention, innovation, business concept, marketing, branding and identity, marketing, social media marketing.read more ...read less ...
advertising
storytelling
viral marketing
alumni
faculty
mashable
social media
creative writing
digital media
red bull
dan brown
digital marketing
dirt nasty
the stig
clark griswold
favorite website awards
Rochester Institute Of Technology Class Of 2010
Copywriter At Firstborn Multimedia
Freelance Copywriter At Partners And Napier
Intern Copywriter At Crispin Porterbogusky
Video Producer & Project Manager At Town Of Pittsford
Creative Copywriting Intern At Partners And Napier
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