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Bio

Experience of delivering shareholder value and differentiation by sharing visions and making change happen across European organisations; Turned around Direct Revenue for AVIS Europe by step changing its marketing capabilities and strategy, and positioning Avis as the leading online brand Developed and marketed successful products proposition for a range of industries: financials services, car hire, telecoms, charities Specialties Transformation Leadership, Corporate Turnaround, Consumer segmentation, Competitive strategy development, e-Commerce strategies, International organisations.

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