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Usha Krishnan Sliva is a marketing communications strategist with over years writing and strategic planning experience. A people person with an aptitude for communication and project planning, she has run her own company and led teams in the communications and marketing arenas across the Middle East, Europe and Canada. She's worked on exciting projects in the insurance, software, education, health and wellness, media and airline industries and for retail stores and commercial organizations. To fuel her passion for writing, Usha has worked as a personal executive ghostwriter - her clients include CEO's, Senior Marketing VP's and Corporate Communication Department Heads. In this capacity, she has written confidential communication materials, articles, speeches, marketing reports, and sales and customer letters. Usha loves travel and has lived in Dubai, Cyprus, London and Mumbai, working with leading PR agencies and multinational corporations such as Deira City Center in Dubai, STAR TV in Mumbai and Hong Kong and British AirwaysThe Four Seasons Hotel in Cyprus and London. She currently resides and works in Vancouver, BC. She has her Masters degree in Anthropology and Sociology and a number of Public Relations certifications. She has an Integrated Marketing Certification from the University of British Columbia Sauder Business School in - Strategic Marketing Management - Digital Marketing - New Product and Service Development - Marketing Communications - Building Brand Power - Introduction to Web Analytics - Measuring Marketing Campaigns - Web Analytics for Site Optimization - Creating and Managing the Analytical Business Culture She also obtained certification on Advanced Studies in Business Writing and Editing from the Simon Fraser University in Vancouver. Specialties corporate communications, strategic customer-facing and business-facing project planning, team engagement and measurement program management, web copywriting, lead generation.