Also known as: WallaceChurch
Expertise: Consults with leading global cpg firms on all branding and brand identity/package design issues including P&G, Coca-Cola, Nestle, Heinz, Pfizer, Unilever, Target, Pfizer, Brown Forman, E.J. Gallo, Pepperidge Farm and over 30 firms of equal caliber. Goal: Prove that brand identity generates the highest ROI of any marketing activity. I have the methodology and data to prove it! Just ask. Happy to share it! Specialties Brand identity strategy and package design. New brand development, brand revitalization/segmentation, brand naming. Expert witness on all branding and tradedress/trademark issues
