Also known as: steve_singer
Throughout my career, I have worked hard to build strategic marketing programs that are reflective of the Universal Music brands. And, as a lover of all things technology, I have been able to incorporate many of the hottest tech and social media trends into the product marketing work I have done with Universal’s Decca and Classics Labels. Introducing fun “make your own video†contests, creating incentive-based data collection programs, iPad apps, and leveraging social media like Twitter and Facebook to do it all has been an important part of building a following and reaching out to new customers. Of course, the best measure of any marketing strategy is the bottom line results. Through the programs I have built, we have been able to bring on new partners, generate new revenue streams, and position the company as a forward-thinking brand that can cater to multiple demographics. Every aspect of my work – leading teams, setting up licensing programs, negotiating deals, signing new partners, working with media, developing new products, expanding the brand – has led to advancements for the company and has been really personally enjoyable for me. When I entered the product marketing field 20+ years ago, it was really because I loved music. Now, it has become about seeing products in a new way and finding innovative ways to get them in to the hands of customers. Specialties - D2C Marketing - Licensing - Coop Sales & Merchandising - Media & Publicity Campaigns - Facebook, Twitter, Apps - Retail / Partner Relationships - Team Leadership - Contests & Promotions - Business Management
