Also known as: ShawnDPhelps
Communications Specialist 1. I’m an accomplished writer. My articles have been published in national magazines and newspapers including Financial Post, Canadian Living, Homemaker’s, The Globe and Mail and Mississauga News. 2. I'm a professional structural editor. I have edited a 400-page literary travel book, business articles and other features for national magazines, corporate marketing materials, non-profit marketing materials and posts for a blogging campaign for a nutritional company. 3. I’m a professional speaker/trainer. I taught magazine writing and editing for two years at Centennial College, and I still teach two-day business-writing workshops at some of Canada’s biggest companies with rave reviews. 4. I understand marketing. I helped create a blogging/social media marketing campaign for a nutritional company. Before that, I created all the marketing materials for a successful technology conference (AgileTour Toronto). I also created all the marketing materials for my charity, which helped over 400 children in Laos and India. 5. I ran a children’s education charity. This included attracting and managing 15 volunteers, running fundraising events (a music festival), creating marketing materials and flying overseas to Laos and India to personally co-manage projects. 6. I understand social media. I have used it to help market products for a nutritional company, and also to promote my children's charity and my book. 7. I understand branding. I consulted with a major nutritional company to help create a consistent, powerful branding message across all of its marketing materials. This includes creating a story for the product…because successful branding is all about the story. 8. I have managed national publications. I was a senior editor at Financial Post magazine (circulation 500,000). After that, I became the editor of Canada’s biggest human resources magazine. I have managed editors, freelance writers, designers, photographers and interns. Specialties Collaborating on communications strategies, structural editing (focusing the message using clear, direct language), branding via storytelling, facilitating workshops.
