Also known as: msapienza
Seasoned executive with over 25 years of experience in marketing, business development, new product introductions and business starts with Wendy's, CheckFree and others. Directed new product launches, market research and support programs both domestically and throughout Europe as well as the Pacific Rim. Responsible for introduction of the CheckFree Electronic Payment Service, eventually leading to a successful IPO and market capitalization of $1.4B. Holds a BS from Northwestern University and an MBA from Northwestern’s Kellogg Business School. Specialties Consumer and B2BMarketing, Business Development, Business Starts
