Also known as: MkgDiva
As a global marketing and communications professional with extensive experience, I have defined, commercialized, launched, promoted and managed more than a dozen offerings in both start-ups and established corporations. I've held strategic and tactical roles in product marketing, product management, partner marketing, corporate communications, and market research and analysis for a number of software and satellite communications companies. Colleagues describe me as an outstanding program manager with strong project management, team-building, vendor management and multi-tasking skills. I lead teams to bring innovation to market. What I like most about marketing is the intersection between analysis and creativity. I love solving customers’ problems. I relish BHAGs, tackling the challenge of starting from very little – or of bringing order to chaos – and growing a business. I am a change agent. I am passionate about learning … and building community. Recently I was told I'm unflappable in the face of corporate upheaval and uncertainty. Specialties Create positioning, messaging, branding, websites, sales tools Manage communications, including social media Manage new product introductions, from concept to launch Build awareness and demand Create and manage programs: PR, customer reference, vertical market, partner marketing Select and manage events Segment markets, recommend strategy, tactics Research and write a business case, business plan, marketing and communications plan Hire and lead the marketing team
