Odessa, TX | Austin, TX | Plainview, TX
Also known as: mcastellon
My interests lie at the intersection of social media, corporate and government communications and public relations. In , I began training toward my Private Pilot's License. I oversee social media strategies and e-communications outreach for the Texas Comptroller of Public Accounts. I manage the agency's Twitter feed and social media presence, monitor Web analytics and develop and coordinate content and media for agency web sites, e-mail newsletter campaigns, reports and publications. I have served as editor of Fiscal Notes, Texas state government's largest economic publication. At National Instruments, the world's leading virtual instrumentation software and hardware developer, I helped develop print and electronic marketing strategies, worked with customers to develop case studies and video testimonials and wrote and edited marketing materials. I successfully coordinated an agreement with Apple iTunes and Texas Tech University that resulted in the first large-scale New Media initiative at the university. I successfully developed several other social networking initiatives and strategies that continue to serve that organization. In addition to my role as Apple iTunesU project manager, I worked closely with state and national media, successfully placing stories specializing in law, education, public policy, foreign affairs and business with CNN, USA Today, NBC News, CBS News and National Public Radio. I am certified in crisis communications and public information operations by the National Emergency Response and Rescue Training Center and the Texas Governor's Division of Emergency Management, an initiative that trains government communicators to serve in public relations and spokesperson roles to coordinate with local, state and national law enforcement and rescue agencies during large-scale disasters and emergencies. Specialties social media, marketing, public relations, government, nonprofit, analytics, public outreach, content coordination, project management,
