Also known as: farrellw
With nearly 20 years of marketing, advertising and public relations experience in corporate technology, manufacturing, government and entrepreneurial environments, Farrell’s experience and skills have culminated in product and industry marketing leadership to some of world's top companies and cutting-edge consumer and B-to-B marketers. As a marketer for Acxiom's global multichannel marketing services, she specializes in building and executing promotional marketing plans and strategic prospecting events. Essential to this role is her coordination of multiple channels to ensure synergy is achieved and developing case studies, white papers and other related materials to promote the successes clients are achieving with multichannel marketing solutions. Farrell joined Acxiom from the Arkansas State Highway and Transportation Department (AHTD) where she directed public information and safety campaigns as special projects coordinator and media spokesperson. Prior to working for the AHTD, she directed national-level marketing and advertising programs for manufacturers of highly engineered consumer durables, retail hardware and OEM products. She also co-founded a film and video production company which produced documentaries, commercials and music videos. She is an award-winning producer of sales, advertising and PR communication projects including electronic and printed collateral, broadcast, copywriting, photography, video, flash animation and web. Her transportation safety work has been recognized with over 10 national, regional and state-level awards from communication and transportation industry organizations, while over 30 projects she has directed have been honored by community-based chapters of the American Advertising Federation. Specialties multichannel marketing, interactive marketing
