Also known as: ELichtenfeld
Marketing Communications and Proposal professional Versatile Marketing Director with extensive experience in BC and BB integrated marketing campaigns across TV, Cable, Radio, Out of Home, Print, Paid Search, Web, Email, and social media platforms. I'm the generalist who gets what needs to be done - done. Recently completed Shipley training in Federal Proposal writing and management. While I love details, my focus stays on the big picture, using creativity, analytic and strategic problem-solving to execute projects that deliver on their objective. Strong project manager - able to work across all levels of an organization - to ensure unified communications - on time and on budget. Oh - while making sure my team has some fun doing it Currently I'm open to consulting, writing, contracting or permanent positions - where I can contribute my management, creative, project leadership, andor writing skills. SELECT CAREER HIGHLIGHTS Capture team Led the design, execution, and sell-in of a cross platform (TVweb) initiative resulting in MM of incremental revenue the first year product now in its th year. Selected by The Weather Channel CEO to lead key initiative. Received top industry award for trade advertising campaign. Specialties Marketing Strategy, Marketing Communications, Multimedia Project Management, Contests, Advertising, Promotions, Integrated Marketing, Media Planning, Creative Development, Budget Management,
