Also known as: daplantinga
My professional passion is the way technology and the Internet are changing the way connect to businesses and each other. My first career was is in broadcast journalism. In ' I saw that a TV station's viewership could drive traffic to a web site. A site provided a second "channel" that reached viewers with the same product in a different package. In , my interest in web content and computer databases lead me to an Internet startup called SmartReminders.com. SmartReminders promised to deliver news customized to your interests via e-mail. Ultimately, we built a web based application that securely held a client's customer information, and allowed it to be cleanly segmented for direct marketing campaigns. We also integrated an e-mail marketing platform that transmitted and tracked campaigns. In an Internet enabled marketplace, the next big thing usually arrives before you realize it. Not long ago, businesses debated the need for a web site. Then e-mail became, and still is, the # Internet application. Search was next and rivaled e-mail, joining the list of proven e-marketing strategies.
