Also known as: amydet
Hi, I'm Amy Detrick, founder and firm believer in our need to Resonate to Generate. With over eight years of experience in marketing and design, it wasn't until I started working freelance two years ago that I realized: Small businesses have a large need for design - and more specifically, a large need for information-driven communications. While building my client base, I noticed a trend with my clients. They would come to me wanting a tangible collateral piece (i.e. a brochure, a website, a capabilities deck); however, when I would simply ask, "Why?" together we'd discover their real need was something else entirely. More often than not, what they really wanted were their ideas to connect with their prospects and clients. And what they really needed were content marketing strategies for building understanding and resonance. Yes, often those are implemented in a brochure, website or capabilities deck; however, without looking at what you want to generate how are you ever going to resonate? And from there, Resonate to Generate was born. With R:G, I want us to get rid of the notion that design is about creating a tangible collateral piece. Instead, let's approach design in conjunction with business strategy. Design then becomes a way to create solutions for generating desired business outcomes. So every project, no matter the scope, starts with the question, "What is your business objective?" After all, you do want your business communications to have impact, right? Resonate to generate. Specialties • Presentation Development • Go-to-Market Communications • Instructional Materials • Process Research and Design
