Also known as: TomShipley
Twitter @TomShipley I proudly spent the "first half" of my career in ascending leadership roles in Sales, Brand Management, and Digital Marketing for the world's greatest beer company, Anheuser-Busch, Inc. (AB). In , I successfully exited Anheuser-Busch to pursue a new entrepreneurial path with an old friend and former leader of a large and successful marketing services firm to create Content. C is a communication architecture and content services company. We have developed an innovative content production and management model we call "Content as a Service" (CaaS) that is expressed in products such as Branded News Recaps, Private News Networks, "How-To" Content Libraries, and Social Content Curation. Through our Marketing Automation Platform, we deliver that content to the right people at the right time, and make constant adjustments based on the their responses. Our managed services platform helps BB and BC companies automatically nurture prospects through the sales funnel and increase conversion. I am also an Adjunct Professor at the School of Business at St. Louis University. I teach a class called Integrated Marketing Communications. In the classroom, I work to not only give my students a fundamental appreciation of brand consistency and expression, but to also provide them with real world insights, understanding, and motivation. I am a graduate of the University of Dayton with a bachelors degree in American Studies and live in St. Louis with my wife, Rachelle, and our two children. Specialties Brand Identity, Digital Marketing, Interactive Marketing, Content Management, Consumer Relationship Marketing (CRM), Social Network Integration, Consumer Package Goods (CPG) Branding, Consumer Segmentation, Consumer Research, Paid Media, Earned Media
