Boston, MA | Marblehead, MA | Jericho, NY
Also known as: Tarah
I have spent years in entertainment and marketing as a translator, creator and ambassador for emerging technologies. I have launched new divisions and practice areas, like the Digital Studio at NBC Universal and iCrossing's social media and real-time content marketing group. Currently, as CMO and NY Managing Director of KITE, I lead communications and customer development as well as KITEs NY operations. At KITE, we are building the world's first software-driven innovation marketplace. Formally, I spend my days learning as much as I can about the ever-changing way people communicate, the emerging platforms that are supporting that evolution, and the brilliant ways that my peers are tapping into the zeitgeist of the day. Informally, this means that I am an eternal student with an insatiable appetite for stories with many storytellers and technologies that make life better. In the past, I built and headed iCrossing's Live Media Studio, the advertising industry's first dedicated resource to real-time content and social marketing. Before that, I led emerging platforms strategy at Real Branding, helped build Big Fuel in early days, was a founding member of the NBCU Digital Studio team and worked at HBO for a few years. I am interested in innovative interactive platforms, groundbreaking distribution models and truly unique content, such as the revolutionary transmedia work that Lance Weiler has been doing. I am seeking like-minded, platform agnostic, passionate peers that believe in a strong interactive community that is devoted to bursting through the boundaries of creative and technology in order to more deeply connect with the audience in question. Specialties Strategy, real-time marketing, startups, digital media, social media, entrepreneurship, mobile, mobile apps, emerging technology, emerging platforms, advertising, interactive development, film and video production, editing, negotiations, partnerships, department management, executive strategy.
Also known as: Tarah
Tarah Ferguson lives in Lawrenceburg, Indiana. She is an alumnus of the Ivy Tech State College-southeast. She has worked for Cengage Learning and Kicking Ass.
