Also known as: Rogshap
Roger Shapiro is a creative, award-winning, marketing communications professional who has delivered measurable results consistently during his two-decade career in advertising, marketing and promotions. At Mitchell Rose, he spearheads the development and implementation of highly effective communication tools for clients in many industries including health care, technology, business information, financial services and consulting. Roger founded Mitchell Rose in 1997 based upon the premise that clients are best served by understanding their required results first and then taking a think-tank approach to recommending the best strategies and developing the best creative to reach those goals. Roger laid the groundwork to launch Mitchell Rose during a career of evolving capabilities and responsibilities in developing internal and external communication programs. He was Director of Communications at Altech Corporation and previously held a similar position at Leigh Bureau. For eight years he managed and executed communications initiatives as Manager of Marketing Communications for Dun & Bradstreet. Throughout his career, he developed a diverse portfolio of capabilities and experiences that delivered a return on objectives. His experience includes advertising, publicity, collateral, Web sites, direct mail, editorial, exhibits, videos, internal communications, presentations, and so much more. With nearly 3 decades of experience as a writer working in all mediums, Roger's first book, “Write Right: 26 Tips To Improve Your Writing. Dramatically,†was published in July 2005. The book guides aspiring writers with practical tips people can apply to anything they are writing. Partial client list: Princeton Theological Seminary, JRS Architecture, CreditRiskMonitor.com, Bristol-Myers Squibb, Johnson & Johnson and many others. Specialties Copywriting; Counseling senior leaders on communications; Corporate communications; Marketing communication strategies; Branding; Creative direction; Communication training classes
