Also known as: PetesGuide
Convincing prospective customers to believe in and trust your product pitch is a difficult art. The only way to accomplish this without it being viewed as Kool-Aid or technobabble is to seamlessly blend the logic of the technology with the emotions of why it matters. My insight into both worlds is more unique and deeper than nearly anyone else, and this insight enables me to translate geek speak into clear, pithy prose that makes the complex seem obvious, no matter if the content is marketing or technical. Specialties Technical writing, technical marketing, competitive product analysis. Documentation that avoids ambiguity in meaning and procedures, reducing support needs. Smart marketing copy that explains why a product is better than the competition. Snappy PowerPoint lectures that excite tough audiences about dull subjects. A wizard with Microsoft Word, PowerPoint, and MediaWiki. Competitive product analysis that allows product, marketing, and sales teams to understand the competition.
